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COVID-19 UPDATE: Swearit is an e-commerce platform and does not offer in-person sales or pickup. They are committed to abiding by Alberta's COVID-19 restrictions and recommendations and ensure that all materials and products are clean and sanitized for their customers' and employees' safety.
Swearit got its start in Calgary, Alberta. Founder Elissa Grohne identified a common problem among women—there's no safe and comfortable place to stash your phone while working out. Elissa used to be guilty of stashing her cell in her sports bra, but after it had fallen out and smashed on the pavement during an outdoor run, she knew she had a problem to solve. First and foremost, Swearit wanted to create the best bra ever made.... which means increased support, ultimate comfort and great style. They also identified a need for a cell phone pocket considering women often have no other option than to stash their phones in their sports bras. But they couldn't stop there with a clean conscience—they took it one step further and incorporated a radiation shielding panel to protect women from potential harmful effects from cell phone radiation (RF). Swearit is leading the way for RF-shielding performance technology and continues to educate women on the dangers of cell phone radiation while creating a community of strong, badass women who are putting their health first.