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Goodpin makes doing good easy

Digital platform facilitates giving for corporations, customers and beyond

July 18, 2019 by Centaine Hlushak on Goodpin

Goodpin is a digital giving platform dedicated to helping brands stop marketing, and start mattering.

Founder Jay Baydala was always a social entrepreneur at heart. He started what would eventually become Goodpin in 2012 after a life-affirming trip to Nepal inspired him to quit his job in corporate IT, sell all his things, and start working towards reducing poverty in Calgary through charitable giving.

“He had this big idea about democratizing giving. Taking away the idea of a big cheque being presented by some corporation, and instead having those companies take that money and empower their people to give back to causes that matter to them,” says Dani Finch, Client Success Manager at Goodpin.

“We’re all about bringing together tribes of people to do good.” Goodpin’s platform is a combined marketing and giving tool with potential to create viral giving campaigns, most commonly through a “free money” model, where an organization allocates funds to “give away” to its audience on social media for charity.

“Getting something for free, especially free money for charity, is really exciting for people,” Dani says.

For example, in November of 2018, Goodpin facilitated United Way of Calgary and Area’s campaign to donate to “unignorable issues” of poverty, domestic violence, and children's mental health through $20 increments. The campaign amassed $30,000 dollars for these issues in just three days. “It’s altruistic at its core.”

Up next, Goodpin is launching a new project in September: Great Big Give. Over one year, Great Big Give will encourage participants to donate $100-$10,000 in one day each month. The project will culminate in a big party to celebrate a great big year of great big giving.

“We want to build this community around doing good,” says Dani. “I love seeing the impact on the charities we support.”


  1. Email Dani to get involved with Great Big Give.
  2. Are you a business or charity? Click here to connect with Goodpin’s services.
  3. Connect with Goodpin on Facebook and Instagram.
  4. Check out Goodpin’s Sustainability Profile on the REAP directory