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Versett helps bring True North Water to surface

Digital advertising firm aids water crises

January 30, 2019 by Centaine Hlushak on Versett

Versett often supports its non-profit clients through pro-bono web design and marketing. Including an organization created by one of its own, True North Water.

“There was only so long that I could witness the water crises around the world before taking action,” says Tyler Jacobson, Project Manager at Versett, who’d visited nine countries to help dig wells and build clean-water infrastructure. “I’d always wanted to work in the non-profit sector, so I decided to make my own way.”

True North Water funds clean-water initiatives both in developing countries and in Indigenous reservations in Canada – from infrastructure like wells and biosand filters to clean-water tech internships respectively. “We are proud Canadians,” Tyler says, “and we thought it was important to be helping our own backyard.”

“Clean water should be the least-politicized human right in the world.”

Versett has been “instrumental,” to the organization, Tyler says. Doug van Spronsen, co-founder and director of Versett sits on True North Water’s Board of Directors, and Versett helped design web and marketing materials, and developed the website free of charge.

“People volunteered their own time, even on evenings and weekends,” Tyler recalls. “It was incredible to have their support.”

Versett will also be heavily involved in the launch of The Thirst Initiative – a one-for-one donation campaign partnering with grocery stores, restaurants, bars, and cafes to donate 50 cents from the sale of select beverages to raise $300,000 to distribute to clean-water projects here, and in Zambia.


  1. Click here to learn more about Versett’s service offerings in digital advertising.
  2. To learn more about True North Water and The Thirst Initiative, connect with Tyler.
  3. Connect with Versett on Twitter and Instagram.
  4. Check out Versett’s directory listing on the REAP website.