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November 25, 2015
It’s a “give card,” rather than a gift card, as Gena Rotstein, CEO of Dexterity Ventures says. The Card That Gives comes in either physical (plastic or biodegradable cardboard) or digital form, and in $25 increments up to $100. Once activated, the recipient of the card can donate the money online to any of the 90,000 Canadian charities registered with Dexterity Ventures.
However, there is a time limit on these “give cards.” After one year, the value of the card will be given to the charity that is most in need, as determined by the Place2Give Grant Committee, or given to a charity chosen by the original purchaser.
The cards have been favoured by many local offices so far as client or employee Christmas gifts. Gena says that she’s even arranged for anyone who buys in bulk to have their own custom web page made, so that they can see the impact their people are making.
“People are looking for [a Christmas gift] that’s more meaningful. In the current models that are out there, the purchaser chooses the charity.”
Besides being available online, The Card That Gives will also be sold in retail locations around the city. Gena is particularly excited to announce that Dexterity Ventures will have a booth in the Sunridge Mall food court this holiday season, December 18-26. She is currently looking for local businesses that want to sell the cards as well.
Gena is hoping to create a social media campaign to promote The Card That Gives. “If you buy a card for your friend, we want you to film the conversation ‘if you could donate $25 to any charity in Canada, where would you donate to?’ Their expression, and how they cash it in.”
“The whole idea is to create a physical memory with giving,” she says.
To order your own Card That Gives, click here for small orders, or here for bulk.
Want to sell The Card That Gives in your business? Contact Gena at email@example.com.
For more information, such as FAQs, visit The Card that Gives online.
To participate in The Card That Gives social media campaign, upload your videos to Facebook, Instagram or Twitter, tag Dexerity Ventures Inc., and include the hashtag #thecardthatgives.
For other gifts that give back check out the Be Local Lip Balm.
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