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Living Locally

Follow along with Maven & Mention

February 16, 2018

Michelle MacPherson was more than 15 years into her marketing career when she began the “rewarding journey” to open her own consultancy, Maven & Mention – specializing in social media marketing and trends.

“I’m really thankful for the people I met along the way who encouraged me to start my own business,” she says. Maven & Mention launched in 2016, serving people who care about building communities and collaborating with other like-minded creative professionals.

Content strategy is the main focus of Maven & Mention’s work, finding the “highlight reel” of a client and the people behind it – not just focussing on the products or services – and using social media as the platform to showcase it.

“At the end of the day, you want it to be something that resonates with their audience and shines a spotlight on what they’re passionate about and what they bring to the table.”

Michelle also helps her clients navigate the rapidly-expanding world of social media to determine what platform is right for them. “I often see people who are just starting out on social media thinking that they have to be on every single channel, and that’s not always the right approach,” she says.

“You want your brand to be visible, but also choose the platform that tells your story most effectively.”

Being a devout foodie and world traveller Michelle especially loves working with clients in the food and hospitality, and travel and lifestyle industries. “I feel really fortunate to be able to branch my passions with my work.”

“I’m only two years into it, and I’m learning so much about what it means to be a community-minded entrepreneur. The small business community in Calgary is just fantastic.”


Click here to learn more about Maven & Mention’s fields of expertise.
Check out Michelle’s portfolio here.
Want to work with Maven & Mention on your social media brand? Send Michelle an email.
Connect with Maven & Mention on Twitter, Instagram, and LinkedIn.
Check out Maven & Mention’s Sustainability Profile.

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Did you know?

If food waste was a country it would be the 3rd largest producer of GHGs

Featured Event

Sustainability for Breakfast: Five Tenets of Conscious Brands

Feb. 27, 2018 - Feb. 27, 2018

5940 Blackfoot Trail SE

This Sustainability for Breakfast is for the BOLD purpose driven REAP leaders that are committed to using business to make the future better. Come to this S4B if you are ready to have big-picture conversations with other big-picture thinkers.

Do not come prepared to listen to a few select individuals telling you what you should be doing. Come ready to learn and share what you are seeing, thinking and doing to bring forward an industry of conscious brands.

The session is designed to be a dialogue around what a conscious brand is (now) and could look like (future) leading to a conscious industry (scaling impact).

In small groups, we will discuss emerging trends in conscious business, what the implications are to your company and, ultimately, co-create an industry of conscious companies.

On top of your personal notes, we will collect and share the key insights from the session with you. You will leave knowing many other leaders beyond their name and role on a business card. Lastly, you will leave with a more clear sense of how to be a more conscious business leader.

This is an invitation to bring your whole self to this session and together we will co-create an industry of conscious brands.

Rob Sinclair is the founder of Conscious Brands, and strongly believes in T. Harv Eker’s maxim that “how you do anything is how you do everything.” He helps businesses grow and thrive by showing them the inherent value of taking their economic, human and natural capital into account, and working with all of those resources. He believes that there can’t be sustainability without collaboration, and there can’t be culture without community.

Join us for a delicious locally sourced breakfast, networking with Calgary's business leaders, and all of the inspiration and learning you can digest!

Admission: $30/person, also accepting 100% Calgary Dollars


Arrival, breakfast & networking 8:00-8:30 am
Presentation and group discussions with Rob Sinclair 8:30-9:45 am
Wrap up 9:45-10:00 am

Food: Breakfast will include gluten-free and vegan options, coffee, and tea.

Access: This venue is accessible for all people with limited mobility.

Parking: Free parking is located around the building. Visit ( for transit options.

Proudly organized by REAP Business Association.Bullfrogpowered with 100% green electricity.
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Did you know?

REAP's Community Orchards absorb 14 tonnes of carbon dioxide each year