February 16, 2018
“I’m really thankful for the people I met along the way who encouraged me to start my own business,” she says. Maven & Mention launched in 2016, serving people who care about building communities and collaborating with other like-minded creative professionals.
Content strategy is the main focus of Maven & Mention’s work, finding the “highlight reel” of a client and the people behind it – not just focussing on the products or services – and using social media as the platform to showcase it.
“At the end of the day, you want it to be something that resonates with their audience and shines a spotlight on what they’re passionate about and what they bring to the table.”
Michelle also helps her clients navigate the rapidly-expanding world of social media to determine what platform is right for them. “I often see people who are just starting out on social media thinking that they have to be on every single channel, and that’s not always the right approach,” she says.
“You want your brand to be visible, but also choose the platform that tells your story most effectively.”
Being a devout foodie and world traveller Michelle especially loves working with clients in the food and hospitality, and travel and lifestyle industries. “I feel really fortunate to be able to branch my passions with my work.”
“I’m only two years into it, and I’m learning so much about what it means to be a community-minded entrepreneur. The small business community in Calgary is just fantastic.”
Click here to learn more about Maven & Mention’s fields of expertise.
Check out Michelle’s portfolio here.
Want to work with Maven & Mention on your social media brand? Send Michelle an email.
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